The Improming Strategies Research Of Yun-xiao Loquat Industry In The View Of Agricultural Culture

From 18th CPC National Congress, Dominant position has become increasingly prominent agricultural culture.Central and local governments are making great efforts to emphasize the integration of grass-roots cultural resources on the basis of agriculture, dig the cultural connotation of agriculture, development of multiple functions of agriculture, to promote industrial development in the region.Loquat industry have one thousand years of history, rich cultural heritage. It is important in the new era of cultural resources development and utilization of good loquat, loquat and applied to the industry to promote both mutual integration, innovation loquat industrial development model to promote industrial sustainable development.Based on a large collection of summary scholars to enhance industrial research from the cultural point of view of agriculture, doing research on Yunxiao loquat industry,using theory of cultural industry, cultural soft power theory, the industrialization of agriculture theory and industrial organization theory, the integrated use of interviews, AHP, fuzzy evaluation and SWOT analysis, etc., from the cultural horizons of the Yunxia loquat agriculture industry to enhance the research. The main contents and results are as follows:First, the paper focuses on Yunxiao loquat industrial history and current development status expound. Noted loquat cultural heritage,has a long history of development, brand building in loquat, standardized specifications, terms and development of leading enterprises loquat production base construction and achieved good results;Next, dig loquat existing cultural resources, cultural resources related to farming, the content of local cultural resources, cultural resources, festivals, food and cultural resources and economic and cultural resources in five areas;Then,take Minghuang farmer cooperatives as interview subjects, analyzed its cultural resources development in the use of loquat industry experience and good practice, proposes to strengthen the support, the development of infrastructure; to promote its brand, strengthen channel construction; innovation model, promote the transformation and upgrading of three inspirations, for reference.Furthermore, by building loquat cultural resource value evaluation system, draw loquat cultural resources of higher value, but the mining process has certain development restrictionsn.Then, from a cultural point view of agriculture.put SWOT analysis on the development of the situation sky loquat industry.Summary loquat internal and external conditions for development, pointed out that the loquat current development problems and strategic choice.Eventually, based on loquat Industry Development Problems previously addressed, proposed industrial upgrading strategy, including:infrastructure, reinforce cultural foundation; to strengthen the government, to improve control efforts; strengthen brand building, expand the brand influence; extend the industrial chain, increase economic efficiency; to create a festival culture, the development of eco-tourism; the growth of leading enterprises, and promote industrial development etc..