The Study On Onlin Shopping And Commercial Center In Shanghai

With the swift development and popularity of the Internet, ICT has become the important driving force changing people’s daily lives. And owing to the enormous economic potential, the online shopping has become one of the core domains of ICT application. Since the middle and late 1990s, the online shopping has been widely prevalent around the world as well as has restrucured people’s shopping habits and behaviours with impacts on the real retail stores to some extent. In addition, as the popularization of the online shopping, it has exerted evident influence on the commercial center which mainly contains retailing and integrates catering and entertainment business gradually. In recent study of the online shopping and the development of commercial centers, the scholars focus on the travelling but overlook the subjective feelings of consumers. On the basis of the analysis of the development and the influencing factors of Shanghai commercial centers, we choose the Nanfang commercial center as our researching object to analyse the online shopping’s influence on the commercial centers from the aspects of consumers and merchants and to discuss the developing strategies of commercial centers under the shock of online shopping in ways of questionnaires, interviews and forums as well as combining theory and practice.The paper contains six chapters. The first chapter is the introduction which proposes the research background, research significance, the general framework and the possible creative point. The second chapter is the literature review, which generalizes the relevant theory and literature as central place theory, the agglomeration theory, the consumers’ spatial behavioural theory and the theory of behavioural space. The third chapter analyses the the development of commercial center in Shanghai by minimum adjacent index and kernel density estimation. And by using complex network, we research the retail node network and state the influencing factors of commercial centers. The fourth chapter is an empirical research, which analyses online shopping impact on personal travel and discusses the impact to commercial center from the perspective of the consumers in the use of optimal scale regression. The fifth chapter puts forward the corresponding measures for the entity into commercial centers to tackle the impact of online shopping. The sixth chapter is a part of conclusion which sums up the whole text and resolves the key issues puting forward in the first part of the paper. In addition, several new themes for further research are also highlighted.According to the research of online shopping and Shanghai commercial centers, we conclude that first, from the numbers of retail stores and the distribution of employees, the commercial centers are concentrating on the center of city while dispersing on the suburbs with the complexity of the supermarket commercial centers’ retailing network. Second, the online shopping is the influencing factor of the shopping frequency of commercial centers which is in accordance with the previous research. Third, the activity purpose, the way of travelling and the degree of satisfaction are all the factors affecting consumers’ shopping entering into the Nanfang shopping mall with different frequencies, and there exist various relationships between those factors and the online shopping manners. Fouth, from the perspective of interviews with merchants, the online shopping exerts much greater impact on the retail in comparison to the catering and entertainment in Nanfang commercial center. In addition, according to the solution of facing the impact of online shopping from consumers, merchants and planning administrative department, we suggest constructing the smart business district, enhancing the shopping experience, improving the level of sevice and hardware facilities and developing various important business mode are all the available solutions for commercial centers to adopt.