Research On The Evaluation Of Social Responsibility Of Commercial Banks Based On Stakeholders

Facing new economic development, China’s financial system reform has entered a new stage, especially the continuous development of Internet banking and introduction of deposit insurance system, providing a guarantee for the interest rate market. And the same time, with the establishment of the BRIC banks, Asian infrastructure investment bank’s positive preparation and the Silk Road Economic Belt and the twenty-first Century Maritime Silk Road strategy to promote a great impetus to the national economy. Of course, everything has two sides. With the gradual opening of the financial market, foreign banks continue to develop, the private banks are gradually rising and development, banks industry has become increasingly fierce competition. In this case, the social responsibility to be concerned more and more, and social responsibility reports have announced and becoming attention to improve: grow out of nothing;gradually standardized;gradually system; from the self published through the third party inspection, credibility gradually improve; from the Department of social responsibility to the establishment of social responsibility. In fact, the social development and the "Internet +" has led to the growing demand for financial products. In recent years, people no longer meet the original financial services. Commercial banks should be how to better fulfill their social responsibility has become a subject worthy of deep thinking and research.Through reading domestic and foreign about the commercial bank’s social responsibility and the commercial bank’s social responsibility evaluation index related literature, based on stakeholder theory, determine the commercial banks’ stakeholders, namely: investors, customers, employees, suppliers, government, regulatory agencies, social public, resources and environment. Through the research and analysis of the main contents of the social responsibility of commercial banks, the main contents of the social responsibility of commercial banks are summarized. The 21 evaluation indexes are selected and the specific weight of the social responsibility evaluation system is established. Finally, with the help of the Construction Bank of China from 2014 to 2006, the specific indicators of data were analyzed, and then to enhance the commercial banks to fulfill their social responsibility to provide specific advice and suggestions.