Research On Electronic Commerce Model Of Agricultural Products In Meixian

Agriculture is the foundation of a nation. China, as a large agricultural country, the primary industry of agriculture can’t be shaken. Meixian as the more developed agricultural areas in northern Guangdong, its economy has a strong mountain features. Among them, the renown of "Meizhou Sambo"- Meixian Jinyou, Pingyuan Orange and Jiaying Tea, have become the three well-known regional brands. But currently in Meixian, production and marketing of agricultural products there are still many disadvantages, which restrict the region’s rural economic development and farmers’ income caused by direct impact.At present, the rapid development of sensor technology, computer science and communications technology, information technology, the Internet worldwide in various fields have been widely used for the implementation of agricultural e-commerce has created favorable conditions, a huge space to expand its value. To promote the development of agricultural Meixian to establish an efficient, smooth circulation of agricultural products mode, you must enable e-commerce should be more widely used in the agricultural sector, to carry out online transactions of agricultural products and increase their income and improve the overall efficiency of agriculture.This paper describes the research on agricultural e-commerce situation and development trend at home and abroad, pointing out the significance of agricultural development of e-commerce Meixian area. By simple comparison of traditional business models and e-commerce model, it concluded that agricultural e-commerce features: Network infrastructure is a prerequisite, the organization of agricultural production and management is a necessary condition to achieve online sales is a necessary stage, the social environment is a booster, While the development of electronic commerce in agricultural products on the basis of the theory are discussed. The third chapter describes the current development of agricultural e-commerce, analyzes the current main mode of domestic agricultural e-commerce, classifies the agricultural e-commerce mode of Meixian areas. SWOT analysis method using the advantages of e-commerce Meixian agricultural area, weaknesses, opportunities and threats, including environmental, policy, positive and negative factors. The fifth chapter points out Meixian agricultural e-commerce issues to be addressed and put forward specific countermeasures and suggestions,including sound policies and regulations, increase network infrastructure, improve site quality of information, the establishment of agricultural information base, strengthen the government, enterprises, farmers tripartite cooperation, develop and improve industry standards, change the way of thinking and marketing, a sound social credit system, etc. Finally, the paper also combines the actual conditions of Meixian country region development situation, put forward the "Internet + industry chain" green comprehensive agricultural electricity business mode, namely as the leading factor of government departments, through "Internet +" will be a lot of unreasonable factors, such as credit, information, funds, talents, trade, logistics and other aspects to improve and integrate, change the old mode and realize the transformation, to build XiangCunJi operation platform, between farmers and market, to meet the needs of farmers procurement and sales.