Analysis On The Export Strategy Of Peto Pet Products Market Separation Theory

Since the US subprime mortgage crisis, caused by the global financial crisis, the international export trade has also been the profound impact, especially in the European sovereign debt crisis is not resolved, the global economic recovery is a serious setback, economic growth is slowing down. The difficulties facing the development of China’s own foreign trade, economic downward pressure on prominent. In this tough environment, international trade and economic background, he strategic management of foreign trade enterprises for the future development of foreign trade enterprises is particularly important and necessary. Only by allowing the development of strategic thinking to guide foreign trade enterprises, foreign trade enterprises will be able to survive in the international market in the stormy sea, we have a chance to go farther and farther.Therefore, in this paper, based on the theory of small and medium-sized foreign trade companies export strategy research, study of pat pet export trade strategy. Mainly includes the following aspects of the research content.First, this paper analyzes the basic theory of export strategy, for follow-up study of this paper has established the corresponding theoretical basis. Analyses the connotation of the characteristics of small and medium-sized foreign trade enterprises, foreign trade export strategy of related standards, and the relevant strategy and steps of foreign trade export enterprise, for the study of pat pet products export strategy provides a theoretical framework.Secondly, this paper analyzes the pat pet products internal external macro environment and industry environment, as well as relevant competitors. Respectively from the political, economic, social and technological four aspects analyzes the pat pet supplies on the export trade of macro environment, and analysis from the aspects of sales and price of the basic situation of pet products industry in our country, finally analyzes the Ningbo, Shanghai and other places prominent at present situation and development model of pet products export company.Third, on the basis of the export strategy theory analysis pat pet products export strategy, to pat pet products of strategic planning, from product, price, channel, promotion, customer analysis several aspects, such as foreign trade export strategy combination, and summarize the corresponding characteristics of its export strategy. Fourth, pat pet products export strategy were analyzed for significance in the development of small and medium-sized foreign trade enterprises in China, and from the emphasis on customer needs, completes the market positioning, and strengthen innovation ability, etc, put forward the corresponding countermeasures and Suggestions.Through the study of this article, can clear the basic strategy to pat pet products export, the reasons for its success, for the domestic small and medium-sized foreign trade enterprise has a certain reference significance.