The Research On International Financial Development In Laiyang Sub Branch Of ABC

Internet banking since 2012 has been booming in China. People gradually to great social benefits produced by the Internet banking has the new understanding, financial institutions gradually realized Internet financial model can reach and now, direct and indirect financing efficiency of resource allocation, and in promoting economic growth, at the same time, can significantly reduce transaction costs. So the development of Internet financial services is more and more attention of the traditional financial institutions.In this paper, on the basis of domestic and foreign literatures, the definition of Internet Banking for traditional financial institutions and Internet companies to use the Internet and information technology to achieve financial intermediation, payment, investment and information intermediary service of new financial business models. The specific research, this paper first describes the importance of the development of Internet banking services to the business development of traditional financial institutions, the connotation of Internet banking is analyzed, and the development of Internet banking from the overall level of financial institutions, distribution, payment and settlement, product innovation and other aspects of the analysis of the status quo of Laiyang Internet financial business development and Agricultural Bank restricting factors; on this basis, with the development of Internet banking business of Agricultural Bank of Laiyang city for example, combined with the survey and investigation data, try to analysis of the Agricultural Bank of Laiyang City, the use of Internet financial services in the development of marketing programs and Internet financial enterprises are compared in many aspects, further pointed out the existence of Internet financial services in agricultural county the problems in the development of the bank; finally, combined with the Agricultural Bank of Laiyang City Internet The status of the development of the financial business, from Internet banking products target customers, change the marketing idea, the policy of effective Internet financial product innovation, simplified business processes and to develop effective business supervision program and other aspects the development path of the County Agricultural Bank of Internet banking are analyzed, and puts forward the corresponding policy recommendations.Based on the defects of the existing County Agricultural Bank of Internet business development in various aspects, analysis and study, and puts forward the more specific, to the County Agricultural Bank of Internet banking improved recommendation for the; to effectively promote the healthy rapid development of a comprehensive County Agricultural Bank of Internet banking, and enhance the county agricultural Bank of Internet banking products, market share, increase the economic benefits of the bank, promote the traditional banking business restructuring and upgrading to provide some valuable theoretical reference and development to meet the problems, and puts forward some solutions.