Study On The Innovation Of Marketing Model Of Agricultural Product Under The Background Of Internet Plus

As agricultural product market develops from supply shortages to regional, structural and excess capacity, and supply-side structural reform is penetrating each industry, the structure of industry and product demand on agriculture has undergone great change. Agricultural product trade has taken on new characteristics, changing from offline to online, and then to combine online and offline. The proportion of arable land and the level of agricultural marketing in China are low, which makes our agricultural product face the increasingly fierce competition in the domestic and international market, our agricultural product faces serious challenges. It is helpful for Chinese agricultural product to study the agricultural marketing model to strengthen the international competitiveness and accelerate the pace of market-oriented reform.Firstly, summarize overseas and home researches about the current situation on Internet plus and agricultural product marketing. Secondly, analysis the current situation and the important problems of agricultural product marketing on some sides, such as agricultural product producing?marketing?environment. Research the marketing modes of agricultural product before and after the popularization of the Internet in the domestic and international, including the conventional marketing models with agricultural product wholesale market, suppliers and retail-oriented, and the current marketing model with network marketing, green marketing, experiential marketing models. Lastly, put forward the supply chain marketing model and the entire value chain marketing model, and point out the key points of putting into the two models. On the basis of agricultural product supply chain marketing model and the entire value chain marketing model, build a specific marketing model for Yonghe red dates.