The Research Of Internet Banking Service Marketing Strategy Of Agricultural Bank Of China Suzhou Br

With the development of banking, financial market competition is becoming increasingly fierce, how to expand the financial service potential, better customer service, and reduce operating costs in the service, increase the income of the enterprise are all banks need to consider the theme. With the development of the level of science and technology, the popularization of network technology, the emergence of the last century 90’s the business of the bank on the net has attracted special attention of domestic and foreign commercial banks, the bank on the net can reduce outlets queuing pressure, reduce the front desk service personnel, so as to let the bank saves the manpower cost, the liberation of morepersonnel into other key positions, so that to create better value for the bank, at the same time, through the bank on the net increase in customers enjoy financialservice channels, can enhance the bank’s service level and ability. After ten years of rapid development, technology level and service mode of the bank on the net is improving, from the original simple service model, gradually evolved into a "model of personalized service to the customer as the center", and therefore more and more popular, so the bank on the net has become a direction of the current focus on the development of all commercial banks.Firstly, to understand the development process of the status quo at home and abroad, Internet banking, and analysis and summary the experience of eachbank Internet banking business development at home and abroad, summed up the good practices from the Agricultural Bank of China Suzhou branch of the B,and then analyzes the business of the bank on the net, and then analyzes the Agricultural Bank of China Suzhou branch of the B Internet banking businessdevelopment status and by using the SWOT analysis method, in view of its nowlack of development mode of existence, and combining the experiences and practices of other bank well, explores for Bank Internet banking business development B Suzhou branch marketing strategy, at the same time using the 4P strategy, respectively discusses four kinds of marketing strategies of Agricultural Bank of China Suzhou branch of the bank on the net of B, and finally puts forward several security measures on the development of Internet banking business of Agricultural Bank of China Suzhou branch of the B, in order to guarantee the rapid and healthy development of the Agricultural Bank of China Suzhou branch of the B business of the bank on the net..