Financial Assets Structure Change Of Urban Households In Shandong Province

Since the process of reform and opening up has been accelerated, China’s economic development has attracted worldwide attention. Door opens to let China take the essence to its dregs, the rapid development of financial markets, building a moderately prosperous life blueprint to make residents rich. Well family asset management has become a hot topic of current residents. With residents continue to enhance the awareness of financial management, financial management concepts will continue to progress, the single bank savings have been far cannot meet the needs of the residents, more and more families will field of vision to relax to financial markets in a wide variety of financial products, the more common is stocks, funds, insurance, foreign exchange, gold and other financial products. However, due to the lack of the necessary financial knowledge of the majority of households, which led to the financial assets of the family is extremely unreasonable structure. Therefore, the reasonable construction of family financial assets structure, to achieve steady growth in household wealth has become the trend of the times. As China’s economy and population in Shandong Province, the investigation and Study on the structure of financial assets of urban residents is very representative and typical. Therefore, in order to improve the theory of family financial assets, the research on the financial assets of urban residents in Shandong province is particularly important.Based on the above theoretical significance, this paper focuses on the relationship between various factors and the structure of financial assets of urban residents in Shandong province and put forward their own views. First of all, this paper reviews the household financial assets concept and on the related financial assets theory expansion are introduced in detail; secondly, this paper based on macro data of Shandong Province handheld cash, savings, insurance, securities etc. four major financial assets for analysis, chart with, inquiry into the situation of the distribution of the total amount and structure of financial assets, it is concluded that the three characteristics: tend to monetary assets, insurance and securities of financial assets increased year by year, and the investment channel is narrow. From time to time, this paper reviewed various types of literature, summed up the previous experience, will affect the financial assets of urban residents in Shandong Province, the structure of the factors are divided into macro and micro factors. Which macroeconomic factors and subdivision for the change of social system, economic development level and financial market development degree of three factors; microcosmic influence factors, mainly the demographic factors, factors of household wealth, risk attitude factors, factors of social trust, investor expectations and emotional factors, the effects of many factors. Again, this paper makes the relevant assumptions, collate the survey data, using factor analysis to reduce the number of independent variables, using multiple linear regression equation to make empirical results, the empirical results to make a summary analysis. Finally, this article from the government, financial markets and the three levels of individual residents, Shandong Province, the financial assets of urban residents put forward the policy recommendations.