Research On The Choice Behavior Of Family Financial Assets Of Urban Residents In Taiyuan

At present,the economic development of Taiyuan is good,the scale of urban family assets is expanding,and the proportion of financial assets held by the family is rising continuously.As an important part of family assets,the income of financial assets plays a very important role in improving the level of family wealth.However,compared with physical assets,the active degree of financial assets is relatively high,and its choice behavior tends to be complex.Therefore,in-depth study of the main factors that affect the choice of financial assets of urban households in Taiyuan is of great significance.The research results can help to improve family wealth and optimize asset selection structure.The main body of the paper is the empirical study of questionnaires.Through statistical analysis and regression analysis,the main factors that influence the choice of Urban Households' financial assets in Taiyuan are studied.The article mainly includes five parts.First,the current research situation at home and abroad is summarized.Based on the theory of family financial assets,combined with the basic national conditions of China and the unique local factors in Taiyuan,the research route and research method of this paper are put forward.Second,the present situation of the choice of financial assets of urban families in Taiyuan city is analyzed,and the main problems of the choice of financial assets of urban families in Taiyuan are summarized.Third,carry out the design and implementation of the questionnaire,and test the reliability and validity of the questionnaire,and analyze the factors that influence the choice of financial assets of urban households in Taiyuan through statistical analysis.Fourth,we use factor analysis to reduce the number of independent variables,and get the empirical results through the Logistic regression equation,so as to analyze the factors that affect the choice of financial assets of urban households in Taiyuan.Fifth,according to the results of statistical analysis and empirical analysis of urban household financial assets in Taiyuan,we put forward specific countermeasures and suggestions from three levels,including government,financial market and residents themselves.