| Hunan dishes is short of Of Hunan cuisine, Originated in Warring States Period,developed in Han and Tang Dynasties and peaked in modern. After the time of baptism and the change history, Eventually became a shining star standing in Hunan Culture coordinates, Hunan thick, spicy, fresh, fragrant and so won domestic and foreign diners alike. With economic development, female employment has risen, the average social status of population decline fueled dining "fast-paced", "outside" of the demand, according to statistics, in 2014 Hunan industry turnover reached 110.7 billion yuan, the number of employees more than 150 million people, so seize the Hunan industry is flourishing trend and take advantage of abundant agricultural supply advantages of our province, Hunan industrial production is sure to achieve the next critical period of growth of gold.Firstly obtained by the method of literature search and analysis, summarized the domestic and foreign research status and development trend of industrialization dishes Chinese dishes industrialization, followed by inspection, survey research, case studies, statistical yearbook Situation Hunan Industrialization research methods and use questionnaires, data analysis and other convenient way to get the Hunan dishes consumer market, the last induction summary Hunan industrialization recommendations.Conclusions are as follows:(1) The status of Hunan Industrialization survey:Hunan Province, Hunan industry turnover in 2014 reached 110.7 billion yuan. The survey of five typical Hunan processing enterprises in total revenues in 2013 of more than 650 million yuan, provide jobs for a total of 1900 people, far higher than the general growth of food companies. Meanwhile, Hunan industrial development there are many problems, mainly as follows:lack of research and development resulted in the convergence of high product variety, the research of five companies producing typical dishes in paragraph 186,57% of butter, salted meat wax series vegetables, and all the convenience of a single dish; followed by firm size is generally small, and processing enterprises in Hunan Province, Hunan, covers an area of 15 acres or more is less than 10; less the registered capital of five typical enterprise, the scale than a large food factory in Hunan days Kam only 30 million; the low quality of the staff, five typical enterprise employees, high school education accounted for 88% of staff. Marketing channels narrow, five typical enterprise product supply and marketing channels,43% of cuisine "Supplying the hotel."(2) Hunan easy dishes consumer market analysis showed that 65.3% of residents willing to buy convenience food, whichln 57.7% of consumers aged 18 to 40 years old office worker; 74.2% of consumers believe that "safe and nutritious" primary concern is easy to buy Hunan factors; 48.31% of consumers believe that "supermarket chain" is to buy "meat dishes" Best places, and expect the price of these dishes in the "30 to 50 yuan/kg" interval; 49.4% of consumers think Hunan industrialization but also from "product quality" and "convenient service" two aspects to further improve.(3) The combination of Hunan Industrialization Situation and consumer market, from the transformation of the development concept; innovative production technologiesThe development of measures to improve the operating mechanism and other aspects; surgery... |
PDF Full Text Request