Research On Fare Setting Of Customized Shuttle Bus Based On Game Theory

With the city of accelerating economic development, increasing the proportion of motorized travel city, city traffic congestion and pollution problems have become increasingly prominent, has become an important obstacle restricting the development of the city. Vigorously promote the bus priority strategy is to represent the general trend of solving the city traffic problem, however, the city public traffic congestion time, allowing many travelers to give up public transportation. Continuously improve the level of public transport services, to attract travelers to choose public transportation, has become a new breakthrough in the development of bus priority. A person of a one-stop direct, fast and comfortable custom bus out of homeopathy, caused a strong reaction from all walks of life.Under this background, has very important significance to study the development of customized bus fares. According to investigation, around the customized bus ticket system for the taxi fare, but for to determine fares vary by locality and has not formed the unified pricing method. The fare is reasonable or not will become one of the important factors of the healthy sustainable development of customized bus.This paper first conducts the research from the domestic and foreign public transportation pricing method, combined with their own advantages and characteristics of operation of a custom bus, get the influence factors of making custom bus fares. After a comparative study of several pricing methods, the introduction of the game pricing model, in the analysis of the game theory in the applicability of custom bus pricing to construct the operation of enterprises, the government and the passengers of tripartite strategy game model, and get the optimal game strategy combination. Based on the established pricing game model between the different transit modes and the characteristics of custom bus into the variable parameters of the model, in the simplified model, using MATLAB programming software is programmed to solve the program. Finally, in Shenzhen City Longyueju leapt to Ronghua Road custom bus lines as the research object, on the investigation analysis and reference of the previous research is based on the research object, To determine the parameters in the model, using the model to get the equilibrium price and the equilibrium solution, and the present situation of enterprise pricing to do comparative research, proved the validity and feasibility of the model. The model can also improve the relevant reference for the development of other city custom bus fares.