The Impact Of "Business Tax Replaced With Vat" On Telecom Enterprises

In recent years, China’s environmental testing equipment market has great potential, environmental testing equipment companies around the world have flocked to carve up China’s domestic market share. Ring test equipment market, "blowout" development, making the global ring test equipment business to win bloody. Warlords disputes, many of China’s environmental testing equipment industry is facing enormous challenges, the Chinese domestic market was seriously snatch. Is despite the snatch, landless shelter, but also through technical innovation, Revival, powerful combination, stand in defiance, Chinese environmental testing equipment companies are faced with important choices.Y company as the local enterprises, the development of which lasted 50 years, though, there are tens of millions of sales annually in environmental testing equipment industry has known inside and outside, but in recent years the reasons for poor internal management, making the company the country’s ranking plummeted. Now the brand’s influence is not enough, the difference is not very obvious, is not enough market segments, marketing strategy appeared to be a series of problems, development is facing enormous challenges. Faced with severe competition environment, how to continue to make progress in the competition, in terms of marketing strategies, etc. There is no need to upgrade the space? These issues are worthy of our study.In this paper, the actual situation of Y’s marketing to find out the company’s current marketing strategy of some marketing problems through literature research, case studies, field trips and research methods, marketing relevant theoretical knowledge already learned, analysis Y’s current external environment in which the macro-environment, environmental test equipment industry, instrumentation industry and other external environment and internal Y theory with practice, the Y to improve the company’s marketing strategy to provide some ideas.Aiming marketing strategy issues that arise, by combining theory with practice, conducted in-depth analysis of the product, price, place, promotion and other aspects of 4Ps proposed refined product positioning, innovative pricing mechanisms, to optimize the channel network, diversified promotions marketing strategies and other specific suggestions for improvement, to solve the Y company marketing the existing problems played a role in some of the recommendations.