Teaching Instrument Market. Dcns Marketing Strategy

As an entrepreneurial enterprise, DCNS's investment holding company mainly focuses on network-based product development and marketing, in the earlier period. Facing the prospects of teaching equipment market, the company decides to diversify and quickly cut into the teaching instrument market for better market earnings. Relying on their own strong R & D capabilities and marketing capabilities, the company will promote the general development of domestic vocational education to quick the development of DCNS, with R & D, production, sales of teaching training equipment series products as its core business. Entrepreneurial enterprises lack badly in experience, therefore, how to conduct a full range research and analysis of teaching equipment industry and develop effective marketing strategies and business development planning is the urgent issues to be solved for DCNS. This paper will conduct an in-depth study of this proposition.First, beginning with the basic marketing theories ,the article focuses on the domestic macro-environment of teaching equipment industry and market conditions, makes a detailed study of DCNS's competitive market environment, the internal elements of its capacities and the domestic teaching equipment industry status and current development issues, through the market research on competitors, and clearly draws DCNS's competitive advantage in product development and marketing capabilities; Second, segment teaching equipment market by market segmentation positioning theory and analyze industry opportunities to determine teaching equipment market segments - training and equipment products as target market and vocational education customers as the core, according to the DCNS's own characteristics; Finally, according to target market positioned by DCNS, analyze company capabilities and strategic match and conclude specific strategies and programs for DCNS to develop domestic vocational education training equipment market, through 4P marketing theory and according to industrial marketing features.Through the comprehensive analysis, DCNS should continue to make advantage of R & D and marketing, and at the same time, should conduct solution marketing to develop vocational education training equipment market, while innovative marketing's main threat is the lack of capacity and marketing team and low-cost competitor retaliation, suggesting, for more situations, marketing strategy should be timely adjusted. The conclusion provides better practical experience for DCNS into teaching equipment market and certain reference for peer companies.