Research On Air Ticket Set Strategy And Company Incoming Management Based On Market Prodicition

Civil Air Transport developed with the aviation technology development and market demand; it has made a great growth since it appeared. Because of the special mode of transport organization and transport products characteristics of air transport, it has special requirements in transport organization, especially on ticket price making. With the open processing of the air transport market, airlines competition grows inevitable between airline companies, ticket pricing civil aviation organization as the core issue, has been received by various concerns. This paper research on the aviation ticket pricing, starting from the history of civil aviation ticket pricing, industry characteristics of the existing fare structure, civil aviation, regional airline ticket pricing dry similarities and differences, market expectations of civil aviation fare, systematic analyzed the development process and the lack of civil aviation pricing strategy based on market expectations, introduced the civil aviation ticket pricing idea concern the market will, introduced the K-lines to market trading ideas, build civil aviation fare Kline graph, then use it as a tool connect the market between civil aviation enterprises and carry out the price game tools, develop the traditional fare airline-one-way fare information received stream into airline passengers-two-way passenger fare confidence game flow. In order to increase the degree of reasonable fare develop and improve airline profitability.The innovation of the paper is proposed a strategy consider the market expected to fare ticket price, consider the characteristics of regional aviation market, use the proposed civil aviation ticket K-chart, propose a plan ticket making strategy, develop the existing one-direction ticket price information flow to a double-direction flow between airlines and passengers, make it possible to consider the market willing and analysis the historical data of the feeder airline which varies in volume and easily affected by price, then form a reasonable plan ticket price, to increase the airline revenue and improve the load factors.The first chapter introduces the research background related issues, significance, and current research on the fare-setting, and analyzes the history and current situation of ticket pricing, presented deficiencies of the existing ticket pricing system. The second chapter analyzes the characteristics of civil aviation transport industry, describes the characteristics and status of China’s civil aviation market, pointing out the opportunities and challenges of regional aviation as an important part of the aviation industry faces. Chapter III presents the idea to develop strategies based on market expectations of civil aviation fare, starting with the characteristics of the regional aviation, the market would be expected to consider the scope for introducing fare enacted proposed considering the expected market fare program development principles. Chapter IV Kline graph based on the principles of the securities market is built, the K-line graph fare structure and the specific function of market demand and airline revenue function to fare pictured Kline tool is used to study the market-between airlines fare game relationships and gives specific examples. The fifth chapter summarizes the full text of the work and makes the prospect.