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Based On The Fuzzy Comprehensive Evaluation Of The Tourism Scenic Spot Website Performance Evaluation Research

Posted on:2017-02-27Degree:MasterType:Thesis
Country:ChinaCandidate:L Y LiFull Text:PDF
GTID:2309330485499876Subject:Tourism Management
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With the rapid development of society, information technology is more and more important to the development of tourism. The development of information technology makes travel more and more diversified, and more and more much search travel information through the network and then make a decision. In such an environment, tourism scenic area how to improve their performance by means of site level become key. And promote scenic site performance levels need to conduct a comprehensive analysis about the present situation of scenic site performance level and grasp, and this needs to establish relevant theories and methods of scenic site performance measure. Therefore, this article will exploring ability of scenic site performance measure.The author in the tourism scenic site performance evaluation related literature at home and abroad were reviewed and comb, analyze the related theory, define the concept of tourism scenic site performance evaluation, and the related literature were reviewed. Select websites related to the importance of performance evaluation indicators, and adopt the method of expert consultation to the appraisal system filtering correction, finally identified the tourism scenic site performance evaluation system.On tourism scenic site performance level evaluation, this article selects the analytic hierarchy process (ahp) to the index weight is calculated. At the same time, the selection of the shaolin temple scenic spot website as the research object, using the scenic spots in this paper, we build on site performance evaluation system to evaluate the shaolin temple scenic site, using the fuzzy comprehensive evaluation method to measure indicators, and using the IPA analysis to evaluate the results of analysis, finally put forward the strategies of the shaolin temple scenic spot site performance level.
Keywords/Search Tags:Fuzzy comprehensive evaluation, Tourism scenic sites, The performance evaluation system
PDF Full Text Request
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