Research On The Tourism Competitive Competence Of The Scenic Spots And Historic Sites

The rapid development of tourism industry has made the issue of competitive competence a focus of tourism research. As a typical type of tourism site and an important support of the development of tourism industry, scenic spots and historic sites face the same issue. But up to now, most of the researches about scenic spots and historic sites are concerning about the nature of resources, protection and exploitation as well as sustainable development, researches about tourism competitive competence are still rather few.Basing on former peoples'researches on competitive competence theory and scenic spots and historic sites, using researching methods of synthesizing multi subjects, combining theory with practice, combining qualitative analysis with quantitative analysis, statistical analysis, induction and deduction, the dissertation investigates profoundly the issue of tourism competitive competence of scenic spots and historic sites, probes into the discerning, distinguishing, evaluating and cultivating issue of tourism competitive competence of scenic spots and historic sites systematically, and takes the scenic spot of Mount Wuyi as an example to make a practical research. The main research content and achievements are as follows:1.It analyses the research evolvement of scenic spots and historic sites, reviews the development process of competitive competence theory, and summarizes the researching achievements of tourism competitive competence of scenic spots and historic sites.2.The dissertation systematically analyses the source of tourism competitive competence of scenic spots and historic sites; according to the different importance of each factor, it differentiates these factors into three kinds: determination factors, support factors and guarantee factors. Basing on this, it constructs"analytical chart of the source of the tourism competitive competence of scenic spots and historic sites'", and discerns the source of tourism competitive competence of scenic spots and historic sites systematically and scientifically.3.On the basis of discerning and researching the source of tourism competitive competence of scenic spots and historic sites, the dissertation brings forward the distinction standards of tourism competitive competence of scenic spots and historic sites systematically and introduces the method of illegible and comprehensive evaluation for the first time to distinguish and research tourism competitivecompetence of the scenic spots and historic sites.4.Through a lot of practical investigation and theoretic studies, this dissertation brings forward the appraisement elements and evaluation standards of tourism competitive competence of scenic spots and historic sites, and uses AHP to make certain of the proportion of each appraisement element. It constructs a systematical evaluation system of tourism competitive competence of scenic spots and historic sites for the first time.5.It probes into the cultivation issue of tourism competitive competence of scenic spots and historic sites and brings forward for the first time DMPI circular development mode, which is the cultivation mode of tourism competitive competence of scenic spots and historic sites, namely Development, Management, Protection and Innovation circular development mode.6.Taking the scenic spot of Mount Wuyi as an example, the dissertation makes a practical research on results above.The last part makes a brief summary of the whole dissertation, and proposes an orientation for further study of the future.