Comparative Analysis Of International Competitiveness In Creative Service Trade Between China And India

Creative industry was first proposed in the Australian government report "creative country: Federal cultural policy" at 1990s. Since then, the emerging creative industry was developing vigorously, and creative and related services trade has increased rapidly. The imports and exports of world trade in creative services in 2004 respectively were $105.13 billion and $123.5 billion. Its imports and exports in 2011 were increased to $259.65 billion and $256.68 billion. The average annual growth rate of its imports and exports respectively was 13.8% and 11.0%. They were higher than those in the world service trade in the same period of 4.5,1.4 percentage points. The imports and exports of world creative services in 2012 were decreased to $69.64 billion and $63.42 billion. It was mainly caused by incomplete statistics. In a word, in recent years the world creative services trade has increased rapidly. Trade of this sector has become the new economic growth point of world service trade. In the era of pursuing innovation in global, the international competitiveness of creative and services trade represented a country’s innovation ability. So, creative services trade had the very big development space. China’s innovation ability has been greatly improved because of advocating and encouraging entrepreneurship and innovation all over the country. But the imports and exports of China’s creative services trade in 2011 respectively was $31.7 billion and $41.4 billion. It accounted for less than 2 percent in world creative services trade market. And the international competitiveness of China’s creative services was weak. Therefore, creative service trade of China had a further development road to walk.India and China were both BRIC countries and big developing countries, with the rapid economic growth. Especially, India’s service trade had been rapid development, was a bright spot in the history of the development of global trade in services. Therefore, this article tried to compare and analyze the creative service trade status and the international competitiveness between China and India. Comparison of the current situation includes two aspects of trade scale and trade structure of creative service in imports and exports. Comparison of the international competitiveness includes four aspects of the revealed comparative advantage index (RCA), the trade competitiveness index (TC), the net export revealed comparative advantage index (NRCA), the competitive advantage index (CA). The result could provide a reference for the development of related industries China. The result showed creative services trade of China is gradually expanding and the growth rate is stable and at high speed, and its size and the status of the world is currently more than India. But the level of cultural and personal, cultural and recreational services trade development of China is not as good as India. The international competitiveness level of China’s creative services is higher than that of India and to maintain a sustained growth momentum, but it is still very weak. The gap between China and India of creative related services is very big. The development level and international competitiveness of China’s creative services trade can be deeply understood through the above comparative analysis, then analyze the reasons for the differences in the international competitiveness of the creative service trade between China and India. So as to improve the development of China’s creative service trade put forward targeted policy recommendations from the five angles:increasing the training of senior elements; encouraging enterprises to develop their own comparative advantage; synergizing to promote creative services and support the development of industry; optimizing strategy and organizational structure of creative industries; creating a good external environment.