Study On The Marketing Strategy Of DDH Education And Training Institutions

According to Deloitte's statistics,China's entire education and training market scale reached 960 billion Yuan in 2012,an average of 30%of the monthly spending per child for a variety of educational training.Compared with the huge market potential scale,China's education and training industry currently is far from mature stage,the education and training market is still in a constant process of breakdown.Education and training industry in 2013 was quite quiet.On the one hand,with heavy capital investment,spawns countless new educational institutions birth;on the other hand,facing the fierce wave of mobile Internet,the traditional education and training institutions are also seeking a breakthrough and innovation.DDH education and training institutions are engaged in preschool education and tutoring elementary school private education institutions,facing of rapidly changing and increasingly competitive education and training market.The article is with the purpose of finding DDH's characteristics,market segments,positioning and creating competitive differentiation.The article is going to analyze the external environment,the education industry,and the advantages and disadvantages of DDH,as well as pre-school education and training market demand research.Base on traditional early childhood education and K12 aging division,to creative divided the marketing needs of the growing up children on the age from 5 to 12.In order to help these children to establish and develop good study habits,healthy personality and character,DDH devotes to creates "Student House" of building the quality and the ability of students.On this brand positioning,DDH try to design the products following the path of how to build a micro-environment,how to cultivate interest and capacity-building programs,which including product,price,marketing channels,promotion methods were discussed and developed a marketing strategy.Discussing operator protection from organizational culture,organizational structure,and incentives areas,builds competitive differentiation DDH education and training institutions entirely.