Analysis On The Behavior And Effect Of Female CFO

With, the background of economic restructuring and corporate upgrading, the finance department of corporate is facing a sharp change from the environment to the system, which provides an opportunity for development, but also leads a huge challenge. From the current situation of our country, the female of financial sector occupies a large proportion, and a lot of them living in the leadership position. With the new challenges and opportunities placing in front of female CFO leaders, the analysis of female CFO leaders’behavior, characteristics and effectiveness become focus in theory realm. Facing the change of complex environment, to the female CFO leaders, how to avoid their own "short board thinking" and develop the advantages, has become an important topic worthy of study. Using the grounded theory, explore the behavior of the female CFO leaders’under the background of the environmental change, and verify the validity of the concept of the female CFO leaders’behavior, and explore multiple levels influence of female CFO leaders’behavior. The research shows that the behavior of female CFO is composed of five dimensions:financial accounting, risk control, forecasting and decision-making, strategic support and communication care. Their behavior has multiple levels of impact on the enterprise and employees. On the enterprise level, the "financial accounting" behavior of female CFO is conducive to the strengthening of corporate financial norms, but it has inhibited the financial efficiency of the enterprise; the "risk control" behavior of female CFO is conducive to improving the level of enterprise risk management, and reducing the level of enterprise risk, but it makes the cost of enterprise risk management increased, and causes the enterprise missed the opportunity to gain income through venture capital investment; Female CFO predict the poor effect of decision behavior, result in the lack of forward-looking and effective for performance prediction, and easily irresolute and hesitant during the decision-making process; the "strategic support" behavior of female CFO is promote the implementation of corporate strategy and implementation, but is not conducive to the overall situation of corporate strategy formulation. As far as staff level is concerned, the "communication and caring" behavior of female CFO is conducive to the enhancement of the financial staffs’work enthusiasm and the improvement of the work performance. Suggestions are as follows:on the one hand, improving literacy, developing the advantage behavior of the female CFO, and developing the behavior advantage in financial accounting, risk control, strategic support and communication care to cope with the development needs of enterprises in the changing environment. On the other hand, facing defect of short board, making up the the female disadvantages behavior of female CFO, cultivating rational thinking and strategic thinking, in order to provide useful decision-making information for the information users.