The Improving Strategies Research Of Da-tian’s Mountain Tea Industry In The View Of Agricultural Cultur

Datian County is the famous "China high mountain tea town", is the tea industry in Fujian Province is an important research base, national excellent tea hundred county, Fujian Province tea protection of geographical region. Tea is the first drink in our country, it is gradually recognized by the world, the potential market space and economic value. High mountain tea of Datian County to the development of local economy plays an important role, is a strong local agriculture industry, Datian County has tea development advantaged natural conditions and details profound humanities foundation, and further the development of tea industry of the potential and conditions. The 18 big reports of the Party pointed out that to solve the "three rural issues" is the most important work of the whole party, Datian county government efforts to revive the high mountain tea industry, as an important way to solve the "three agricultural problems" in Datian County. However with the market increasingly high demand for the quality of tea industry has developed to the stage from "traditional" to "modern" transformation, Datian County of high mountain tea production and planting has been unable to meet the people’s growing spiritual and cultural needs, high mountain tea industry development must search for new ideas. Therefore, this article attempts through the unique perspective of agricultural culture, of Datian County of high mountain tea industry for empirical research, mining resources advantages and restrictive factors of the development of the industry, aims to put forward some strategies for promoting the industry.This article in the reading on the basis of relevant literature, defined the Datian County of high mountain tea industry has a rich cultural resources, but the tea industry development status is not optimistic. In this paper, the use of industrial convergence theory, cultural industry theory, industry economics and sustainable agriculture theory as a guide, analysis of Datian County of high mountain tea industry and tea culture development. First through questionnaires and interviews, to understand Datian County of high mountain tea production intensification degree low, tea extensive management, enterprise production scale is small, lack of technical personnel, and the tea culture resources mining is not deep enough, did not make full use of resources of tea culture, and tea industry fusion degree is not deep. Then in the analysis of Datian County of high mountain tea culture resource types based on. Analytic hierarchy process (AHP) analysis method to construct the tea culture resources development potential evaluation system, obtained good Datian County of high mountain tea culture resources development potential. Finally, based on the perspective of agricultural culture, from the promotion of high mountain tea study of agricultural culture, actively develop tea culture leisure business, fully developed high mountain tea cultural and creative products, strengthening the human resource of cultural industry construction, vigorously develop tourism of tea culture, cultural and creative promotion high mountain tea publicity and other six aspects put forward corresponding countermeasures and suggestions.