Research On Marketing Strategy Of RT-Mart Comprehensive Supermarket In Fuxin City

With the continuous development and expansion of China’s retail industry,retail industry gradually from the commodity management-oriented traditional model into customer marketing and service-oriented new model.The innovation of marketing strategy and the diversity of marketing strategy have become the future trend of sustainable development of Chinese retail enterprises.Fuxin RT-Mart supermarket located in Fuxin City Center Road,next to the supermarket people’s parks,hospitals,schools,residential and units and other institutions.Fuxin Supermarket is a large-scale comprehensive supermarket mainly engaged in daily necessities.Although Fuxin RT-Mart has a better geographical location,it is also faced with large and strong competitors,such as its surrounding Xinglong family and some small retail and other competitors.In the fierce market competition,how to improve profitability,access to competitive advantage,is to solve the Fuxin RT-Mart supermarkets need to solve the problem.In this thesis,Fuxin RT-Mart supermarket as the research object,combined with domestic and international marketing strategy theory.Combined with the internal and external environment of the RT-Mart supermarket,and SWOT and STP analysis and PCA analysis were carried out with the questionnaire.From the theoretical and data argument point of view,for the development of supermarkets for the development of their own marketing strategy.At the same time,this thesis puts forward the safeguard measures that should be taken in the implementation of marketing strategy to ensure the successful implementation of marketing strategy,so that enterprises maintain market competitiveness and continue to grow and develop.