A Case Stduy Of BG Suqian Real Estate Development Project By BG Real Estate Company

In recent years, relevant departments of the real estate industry implement a more stringent control policy, which have changed the real estate market trends and existing competitive landscape. As a result, real estate practitioners enterprises are facing severe challenges. With the gradual development of the real estate market, home buyers buying behavior and psychology are becoming increasingly mature, buyers are also more rational when buying housing. These changes in the external environment of the company’s marketing strategy put forward higher requirements.Based on the BG company real estate development and BG Suqian real estate development project as the research case, this article makes use of the theory of "4P",”4C”,”4R”,”4V” marketing of BG in the development process of real estate companies form the inherent marketing model for analysis. On this basis, the real estate development project is based on BG Suqian open data for the project adopts the way of marketing crisply and its effect, and will be used in a specific case of marketing model comparing with company inherent marketing model, summarizes its products strategy, the propagation strategy, talk strategy, channels strategy, field sales strategy and deal clinching strategy such as "6C" the success of the marketing mode, points out the project in product differentiation, the network marketing strategy and customer relationship management(CRM) and deficiencies exist, and made suggestions for improvement according to the deficiencies.Application in theory aspect, this article will Suqian and Anshan analysis of the real estate market, based on the three lines below the common characteristics and Anshan city real estate market of the real estate market’s specific situation, explore the BG Suqian marketing mode of real estate development project in the reference value of Anshan to specialize in Anshan city real estate market marketing Suggestions are put forward.