Analysis Of Tourism Destination O2O Marketing Mode Under The Background Of Comprehensive Tourism

In 2016, China’s tourism to from the "tourist attractions" changed to "comprehensive travel", do a good job in global tourism, must firmly grasp the "enhance the user experience, the changeless masterstroke. How for tourists to provide more fragmented, more personalized, non standardized destination information and services to meet tourists global depth of tourism demand is top heavy.Comprehensive tourism is very important link is the need to integrate and make full use of tourism destination all attraction elements, between these tourism resources, attractions and scenic spots as and between attractions and accommodation, entertainment should has a complementary relationship between the intrinsic, supporting and relationship. Objective to o2o platform can drive the development of related industries, and make marketingpromotion activities for the development of Comprehensive tourism and the whole tourism industry. For tourists and destination o2o platform as they provide more fragmented, non standardization of destination information and service, satisfy tourists Comprehensive depth tourism demand.In this paper, based on the theory of marketing and consumer behavior, this paper constructs a model of the value of the tourists’transfer, and applies it to the destination tourism marketing of Beijing city.