Research On Network Marketing Strategy Of A Household Electrical Appliance Enterprises

Due to the small and medium-sized electrical appliances enterprise is subject to their own personnel, financial resources and technology, and many other adverse conditions, through the traditional marketing methods are difficult to overcome economic barriers, regional blockades, artificial barriers, traffic barrier, capital constraints and information enclosed the influence of unfavorable factors, such as the network marketing as a medium and small electrical appliances enterprise key means to realize profits and sales, in recent years received extensive attention of enterprise managers and economists. However, due to the small and medium-sized electrical appliances enterprises there is a lack of network marketing professionals, marketing consciousness is not strong, single marketing, marketing strategy level is relatively low, greatly limits the small and medium-sized electrical appliances enterprise economic development in our country.At first, this paper analyze the present situation of A electrical appliances enterprise marketing and points out that A home appliance enterprises the main problems existing in the network marketing. Secondly, combining with the characteristics of products, focus on the external environment of the network marketing and political, economic and social factors are analyzed. Based on information technology, political factors, social factors, market factors analysis, can raise A home appliance enterprise’s own development needs, strengthen the competitiveness in the industry, and A home appliance enterprise internal environment and external environment have been mature, with the strength of the development of network marketing. Again, on A home appliance enterprises network marketing continue to SWOT analysis, to determine A home appliance enterprise marketing management goal and the system target, establish website main target audience, late for the website construction and promotion and operation. On this basis, the design of A household appliance enterprises network marketing strategy.