Evalution Of B2C Shopping Website Based On Experience Economy

Experience economy is following the agricultural economy, industrial economy and service economy, a new economic form. It is rooted in the service economy and to the customer’s experience as a measure of quality of service standards, by providing "services" gradually evolved in order to provide the "experience". The so-called experience, is to serve as the stage, to the product as a prop, to consumers as the center, to create a process that allows consumers to recall, consumer participation. Since 1999, Harvard Business School Publishing the "experience economy", a book, the experience economy as a new economic form, formally entered the stage of history. It changed the traditional economy of scale, turning to fully meet the consumer demand of economies of scale, intended to maximize the pursuit of customer satisfaction, by customer generated profound personal experience to obtain economic benefits.With the continuous development of Internet technology, online shopping has gradually become a way of life. Compared to the traditional shopping mode, online shopping to its convenient, cheap and other advantages by more and more young people’s love. The rapid development of online shopping makes more and more websites have sprung up, in order to attract more consumer attention, merchant sites also took various channels of publicity, in numerous promotional channels, what what kind of the most effective is the site belongs to the most concerned topic.In this paper, through the study of online shopping youth to explore them in experience economic environment online shopping trends with respect to the traditional economy, and on the basis of cognitive channels for consumer online shopping site for analysis. The factors to influence consumer site selection using analytic hierarchy process(AHP) integration, that in the experience economy era, to do shopping network to market segments, from tiny segment seize the psychological needs of consumers, through to meet the needs of consumers and to enhance their loyalty to the brand. Finally the experience of the development trend of the network shopping on the environmental and economic research to young people as the main object of study, quick and line network shopping finally fusion line under the real experience and for users provide more humanization of consumption experience.