The Strategic Research For Using Culture To Develop Chengdu Railway Bureau

Enterprise’s strategy plays a vital role in the development and growth of the enterprise, clear enterprise development strategy is like a compass and guides the enterprise advance along the given direction and target, which is related to the enterprises survival and victory or defeat the rise and fall. With the development of the knowledge economy and economic globalization, competition among enterprises is increasingly reflected in the culture of competition, and the enterprise culture becomes more and more important in the enterprise’s survival and development, and becoming the cornerstone of the competitiveness of enterprises and the key factor of the rise and fall of the enterprise. Corporate culture can help managers improve information communication, interpersonal relationship and development strategy, can help enterprises to maintain the vitality of development, in order to adapt to the increasingly fierce production environment, in the course of enterprise development, the formation of a distinctive corporate culture, corporate members of the work habits, behavior patterns and even thinking mode has a very big impact, plays a role in the management system, which has a profound impact on the development of enterprises.When the enterprise carries on the strategic change, the culture can give the enterprise the activity to the value and the significance, can strengthen the staff’s cohesion, improve the production efficiency. Because of the special relationship between corporate strategy and corporate culture, the research on corporate culture strategy is very important. The party’s eighteen clearly put forward, we should actively cultivate the core values of socialism, the Chinese Railway Corporation party clear requirements, and vigorously promote the safety and quality, Hing Road power, the new era of railway spirit. With the socialist core values and the new period of railway spirit as the guide, and vigorously promote the development of enterprise culture and prosperity, to enhance the cultural soft power of Chengdu Bureau, consolidate the guiding position of Marx in the field of global ideology, consolidate the unity of the global cadres and workers, and promote the development of the strategic objectives of the southwest, and has important practical significance and far-reaching historical significance. Railway has long been in the collection "referee" and "athlete" in a regulatory operating system, and the public image of the railway has remained on the "rail boss" and "independent kingdom". Under the constantly reform of the railway enterprise, how to exert the power of enterprise culture better, combined with Chengdu Bureau of corporate strategic development objectives, to achieve strategic corporate culture of strong innings, is a realistic question placed in front of the railway business.This paper takes Chengdu Railway Bureau as the research object, through carrying out comprehensive investigation and research, summarizing the experience, combining with the actual work, data, and on the basis of enterprise internal investigation, using Denison (Denison) corporate culture level to measure and analyze the enterprise culture level, through consulting a large number of strategic management books, literature and related websites, using SWOT analysis, quantitative strategic planning matrix (QSPM) and other strategic management tools, Chengdu Railway Bureau of cultural strong bureau strategy. Through the external factors of Chengdu Bureau were evaluation (EFT) matrix and internal factors evaluation matrix (IFE) analysis, come to Chengdu Bureau at the present stage of enterprise culture construction carried out fairly well, providing spiritual support for enterprise development, but also need to further repair; to sum up the experience in the practice, formulate the strategic framework for the strategy of Chengdu Bureau of Culture Bureau, namely "158" project, established the scientific and clear development goals, established the rich content of construction tasks, and draw strategy of Chengdu Railway Bureau, Cultural Bureau of the preferred solution is to increase the cultural cultivation, according to the strategic framework for publicizing.