The Study Of Situation Analysis And Development Measures About The Sun Tribe Theme Park In Taian

The opening of Shanghai Disneyland symbolizes that the Chinese mainland owned the first Disneyland.Foreign capital pouring into our theme park market, on the one hand it has brought prosperity and development opportunities for our theme park industry, promoting the local theme park; on the other hand it also brings challenges, foreign successful theme parks with our local theme park engaged in a fierce competition, only to compete for China’s huge tourist market.According to incomplete statistics, in recent years China maintain opening about 20 theme parks every year (including water park), this figure shows the explosive development of theme parks in our country. Behind the explosive development of the theme park, and there are still many problems, such as blind development, lack of content topics, and other similar rides, therefore, on the one hand it need the government regulate them, and it need theme parks improvement itself.Weifang Fuhua Amusement Park is the first theme park of Shandong Province, and later appeared Fantawild adventure of Tai’an, Fantawild dreamland of Qingdao,then the object of study the Sun Tribe theme parks and the theme parks have been developed for more than ten years time, although there are many problems, but overall, the outlook is still very broad.The Sun Tribe theme park started business in April 2013.it primitive tribal culture village by the sun successful transformation into a cultural theme Dawenkou culture large theme park. Dawenkou Taian sun tribal theme park started business in April 2013.The primitive tribal culture village successfully transformed into a large theme park that it cultural theme is Dawenkou culture. Dawenkou culture is Shandong even the world’s cultural treasures, her findings prove that the characteristics of the prehistoric culture that has a multi-source, but also shows that the Dawenkou culture occupy the position of the body of a prehistoric age of our country, the Sun Tribe theme park situated in Tai’an, Shandong. Dawenkou culture as its theme, with the help of Tai’an unique cultural advantages and it can not be copied.In this paper, through literature studies, field surveys, interviews and other methods to analyze the development course of the Sun Tribe theme park, location selection, project setting,management and administration, profitability, describes the current status of the development of the Sun Tribe, and discover her problems, in the experience of other theme park development experience and related academic research and field investigations on the basis of the results of the author, the corresponding countermeasures and suggestions, on the one hand the writer wants to benefit the future development of the Sun Tribe theme park and helps Tai’an cultural tourism industrial sound and rapid development; on the other hand, the writer hopes to provide information and reference for the development of other theme parks, in order to facilitate the development and prosperity of the whole theme park industry of our country.