A Study On Strategy Planning Of Guangxi ZH Co., LTD

Our country is with large population, but with little average per capita water capacity. With continuous development of countries’economy, urbanization is getting bigger, some problems are becoming obvious:rural domestic sewage, agriculture water usage causes water shortage, and water environmental pollution. After The Eleventh Five-Year Plan, our country pays more attentions to controlling green ecological environment. It constantly enforces on recycling and regulating the usage of the water resources from Fund, Technology, Policy and so on. National attention and investment brings huge development space to Water Supply Market. Because the opening up of our countries’Water Supply Markets, it brings fierce competition on Water Supply Markets, especially international famous water supply enterprises and previous monopoly enterprises occupy most water supply markets in urban places. But with the progress of water curing technology and information popularization technology, water supply markets meets new challengers:more and more private enterprises also joining in this field.This article plans to do a research on this private technology in water treatment to state-owned transformation ZH enterprise of development strategy。First analyze ZH’s development history, basic current situation, and the development pattern of national water treatment field.Then analyses the advantages and disadvantages based on the key internal factors evaluation matrix to find the key factors that affect the company’s future development, clear internal conditions is dominant; And using PEST analysis method analysis useful companies face the macro environment factors, and the model of "five" detailed analysis of the water treatment industry competition environment, through the external key factor evaluation matrix to clear the current strategy and management companies use the effectiveness of the external opportunity and threat of risk aversion. And then use the SWOT analysis and strategic matching, SO strategy is chosen as the final useful development strategy of the company. After confirmed the company mission, vision, and goals, the company overall strategy is described, and guided by the overall strategy, the development of useful business type and area of positioning, to implement the strategy of whole industry chain, the wisdom of "Internet+" water development strategy, brand strategy to implement the company’s overall development strategy. Finally, put forward the corresponding security measures, from the organization and management, capital operation, human resources, technology research and development, enterprise culture five aspects, to make ZH continuous development of the domestic first-class well-known water service enterprise. Meantime it also contributes national water supply enterprises to change forms from traditional developing model to modern information development.