Research On The Development Strategy Of DCWT Co., Ltd

City water industry is essential to the national economy and the people's livelihood,but the traditional management pattern is hard to be adapted the development of market economy.It is the only way for optimization of resource allocation of water undertakings,improvement of the effect management,and establishment of modem enterprise system of the water undertakings to accelerate the reform and development.To shift from former state monopoly management to general adoption of the market principle gradually,and to transform structure of property right from single subject of investment to multiple ones.Through discussing the trends and practice of strategy,this article illuminate the choice of the topics,the research thinking and the technology method,and manifests the content and significance of study.Meanwhile it makes detailed analysis and statement on the domestic water industry on the basis of self-development and marketing situation.Under the background of pushing water industry marketization,and complying with the strategic theory and policy,the article introduces PEST and SWOT as the analytic tools.Though making in—depth strategic analysis and matching,it puts forward the basic positioning of DC WT company development.Through market development,talent construction,financial management,management reform,construction of enterprise culture,company Can achieve intensive grandness.This article makes out the strategic plans after studying the continuing competition advantages.At last,in order to carry out the strategic plans and development positioning,the article puts forward the detailed suggestion and steps.The present thesis is an applied research which is of important reference value for the making of the strategies of DCWT Company and can provide other water affair enterprises with valuable advice.