Study On Develoment Strategy Of Sinotrans Jiuling Transport & Storage Company Guangxi Branch

Sinotrans Jiuling transport & Storage Company Guangxi branch (here in after referred to as Guangxi JiuLing), as a local logistics company operating in Guangxi for nearly 20 years, in recent years,With the development of logistics operation and the ever drastic competition,, the company’s operating income decline, to change this situation, the company is facing further upgrade strategy, to meet customer demand for high quality logistics. Guangxi JiuLing needs a careful analysis to the enterprise internal and external environment,focus on target customers and target market correctly, formulate the development strategy of the integration of the business, to achieve further development.This paper adopts interdisciplinary method and inductive and contrast method, with Guangxi Jiuling as the research object,which analysis company’s external environment and internal state method through the Potter five forces model and PEST. Then by using the SWOT analysis method,the paper put forward the development strategy of the integration of the implementation of the total material flow, within 5 years development goals. Through the organization structure, business management, network information, the four aspects of the business area has carried on the elaboration to the integrated logistics strategy, and through the adjustment of organizational structure, strategic resource allocation, improve the policy system, the change of the corporate culture, target management and control strategy of the aspects of the The implementation of the company’s logistics integration design, finally realize the strategic objective of the company integrated logistics.That this paper studies the integration strategy:the company environment is complex, but the it is better for the company; logistics and warehousing is the main core of integrated logistics business development; Internet plus is a new mode of integrated logistics; logistics integration strategy at this stage still concentrated in Guangxi and Beijing,shanghai and Guangzhou area.