The Research On Development Strategy Of Guangxi Geology Prospecting Institute

Corporate strategy is the direction of the corporation. If we go with the wrong direction, the more we done, the worse we had, then the company will go to the end at last. With the deepening of the reform of the national economic system, more and more business units in succession to the enterprise transformation. Under the background of this situation, geologic prospecting won’t be avoid.Enterprise operation is not only change the organization structure, but also means reduce the dependent on State financial appropriation, join into the Market oriented economy. GUANGXI Geology Prospecting Institute is a government-affiliated institutions which has strong strength and also occupy a certain market share in yunnan and guizhou province. In today’s geological industry to enter the adjustment period of the situation, It’s very practical to find our own positioning, research development strategy.This paper analysis the external macro environment and internal environment of GUANGXI Geology Prospecting Institute. Comparing with the other Geology Prospecting company, did an analysis on the advantages and disadvantages, opportunities and threats of our own by Porter’s five forces model and SWOT model. Developed the overall strategy that is vertical integration and function strategy including differentiated management, service marketing and internationalization. Implementation measures are production and service, open up new markets, reform management system and constructing enterprise culture. Finally, make sure of the strategy can be done by means of optimizing unit organization structure, Strengthen human resources, financial and operation management.