Research On The Role Of Government In Development Of Kunshan E-commerce Industry

With the change of domestic economic situation, Kunshan take the economic transformation and upgrading as an unprecedented important task. The e-commerce industry as a representative of the emerging industry is listed as a key industry by Kunshan government. It is a completely new and important subject for Kunshan government that how to play the role of government in the development of e-commerce industry. Researching a large amount of literature, the paper defines the concepts of e-commerce and summarizes the proper role of government in the development of e-commerce industry depending on the research of government intervention in economic theory and industrial policy theory. By researching and analyzing the role of government in the development of e-commerce industry of Shenzhen, Hangzhou, Yiwu and Suzhou City, the paper figures out the enlightenment of the government role in the e-commerce industry developed cities, including establishing mechanism to adapt to the development of electronic commerce industry, focusing on the integration of e-commerce and traditional industries, coordinated developing of e-commerce industry chain and playing guiding role of funds. Based on the in-depth investigation and visit of the relevant government departments and enterprises of Kunshan e-commerce, the paper traces back to the development of e-commerce industry in Kunshan, and summarizes the current situation of the e-commerce industry development in Kunshan, pointing out difficulties and problems of Kunshan e-commerce industry development. Using the SWOT analysis method, the paper conducts a detailed analysis and research on the advantage, disadvantage, opportunities and problems of Kunshan e-commerce industry development. Analyzing the role of Kunshan government in the development of e-commerce industry and the current situation of the e-commerce industry development in Kunshan, the paper studies out the problems of Kunshan government according to thesurvey, which is the lack of co-ordination mechanism, overall plan and supervision.Based on the difference between the current supporting policies of Kunshan government for e-commerce industry development and the demands of the e-commerce enterprises which is found by a great deal of questionnaire survey of e-commerce enterprises, the paper argues that different supporting policies are needed by enterprises according to different types, different sizes and different development stages. Studying the related theories, enlightenment of the government role in the e-commerce industry developed cities, and the current situation of the e-commerce industry development in Kunshan,the paper focuses on how to play the role of government in the development of e-commerce industry, and thus analyses a series of countermeasures for the improvement and optimization of the role of Kunshan government including the security mechanism, policy guidance, public services and market standardize.