Strategy For Jiangsu Likou International Furniture City

After 40 years of development, Likou International Furniture City has developed into China’s second, East China second furniture wholesale market.Furniture industry has become one of the most important traditional local industries. However, under the dual pressures of domestic and international competition in recent years, the face of the furniture industry gathered in a region increasingly obvious trend, relative competitive advantage of Likou furniture industry become increasingly weakened, enterprises generally faced with declining competitiveness, weak growth problems. This paper focuses on Likou Furniture City, the development process, development of domestic and foreign furniture industry, furniture and other aspects of development of the city itself, the external and internal environment Likou International Furniture City were analyzed, And through the SWOT matrix analysis model, put forward the next development strategy of Likou International Furniture City, including: brand competition policy, the quality of competition policy, the use of cluster advantages, industry associations to play a role, to play the role of government regulation.