The Plight And Practice Of Dali Zhou Cheng Tie-dyeing Industry Development

National cultural resources have increasingly become an important part of the construction of modern national culture. It has obtained broad space for development in the public cultural consumption market. With the change of social economy and culture, the cultural connotation and economic value of national cultural resources have been gradually deconstructed and reconstructed. As the ethnic characteristics of handicraft industry in Zhou Cheng village, Bai tie-dyeing is throughout all aspects of Bai people’s life as the most pristine picture of their production and living. In the interactive development of tourism market, and it converted from resource to capital.The industrialization development of tie-dyeing embodies the multiple changes of social economy and culture of Zhou Cheng Bai people, and also it reflects the multivariate pattern characteristics of cultural industry development of Zhou Cheng. Zhou Cheng tie-dyeing is an important part of national cultural resources. Since 2010, because of the rise of popular culture consumption and the impact of the tourism industry, its social function has been gradually weaken and the market has been shrinking as well, thus the development of the product and sale is facing stagnation. During the process of combining with modern market economy, its market, industry forms, product type and the mode of production are all changed in different degree, and it presents a variety of new formats. Along with the change of tie-dyeing market, Zhou Cheng Bai tie-dyeing industry development mainly experienced three historical stages, different formats are derived at each stage. On the basis of the transformation of market changes, the mode of production, industry format. Seeking the modem adjustment strategy of Zhou Cheng tie-dyeing industrial development and interpreting the meaning of new formats likes experiential consumption will help promote tie-dye from production function to service function, thus to increase the connotation of brand culture, to refine the profound connotation of national culture, promote the cultural added value, brand building is an important way to the surrounding city industry to achieve new breakthroughs in the tie-dye industry. Through the development of the market, sales model transformation and product innovation and finally realize the modernization construction of tie-dyeing industrial structure.