Research On Brewing Machines Marketing Strategy Of Ji Nan Jiudao Biological Technology Co.,Ltd.

As the most important functions of the strategy development and implementation,the marketing strategy of enterprise development must support it’s services and enterprise strategy. Jinan Jiudao Biological Technology Co., Ltd. is a newly established high-tech enterprises, “Jiu Dao Fang” brewing machine is the development of a intelligent household brewing equipment. How to make effective marketing strategy for the product from their reality, not only related to the development of the product, but also related to the company’s development. Therefore, from the reality, using the related theory, in-depth analysis of the brewing machine marketing strategy has very important practical significance. Combination of enterprise development strategy and explore the specific product marketing strategy formulation, helps to enrich the theory of marketing management and provides useful theoretical reference for the relevant product marketing strategy formulation.Firstly, the enterprise marketing strategy researches were reviewed, analysis the relevant literature of domestic and foreign scholars were analyzed, the progress of marketing theory research was studied. Through the study of relevant theory and analysis in product marketing strategy formulation, introduced macro environment analysis, industry environment analysis and the enterprise’s own strengths, weaknesses analysis to provide support for the study on the marketing strategy planning. And the current marketing strategy of Jinan nine Biological Technology Co., Ltd. was analyzed, the problems existing in the current marketing strategy was put forward. The article also carries on the corresponding market investigation. The target customer group and the product localization of the products were determined. Through the identified “Jiu Dao Fang” brewing machine marketing strategies, the article constructs the basic principle, and builds marketing strategy based on the theory of "4P". The marketing strategies are as follows: price strategy taking the high-end and midrange route, product strategy taking standardized line, Channel strategy taking three-dimensional course and Sales promotion strategy taking full coverage line. Finally, the article puts forward “Jiu Dao Fang” brewing machine marketing strategy management measures.