Research On The Marketing Strategy Of PC Company’s Home Full Automatic Brewing Machine

Our country is one of the earliest countries to brewing wine.Over the years,liquor prices have been rising.In such an environment.Some vendors started making fakes to obtain high profits.Consumers at any time to drink alcohol in danger.With the development of our country’s economy.People’s consumption level has also been improved.More and more people begin to pay attention to healthy drinking.brewing wine began to get the favour of some drinkers.More and more consumers are also beginning to choose to use home wine brewing machine.PC company is an enterprise in the production of home full automatic brewing machine.It is the first company to produce home full automatic brewing machine.The current domestic home full automatic brewing machine in the market blank stage.In view of the current market competition environment.PC company decided to develop marketing strategies.Seize market opportunities,become the industry leading enterprises.At the same time allow consumers to understand the company’s products.To speed up the development of the company’s business has important significance.This paper will use PEST macro environment analysis method.Michael Porter’s five forces competitive environment analysis method.SWOT analysis method to conduct External and internal environment analysis,advantages and disadvantages analysis of the companyAt the same time use the STP analysis company market segment,target market and market positioning is analyzed.And then formulate the marketing mix strategy of the company’s home full automatic brewing machine business: Product portfolio strategy,Channel strategy,Promotion strategy and Price strategy.The last,according to the marketing strategy for implementation safeguard measures.Including the improve staff quality and quantity,to seek the strategic cooperation,strengthen the marketing personnel’s system training and motivation.Ensure the company’s marketing strategy can be carried out smoothly.