Research On The Marketing Strategy Of The SDJS Company’s Home Decoration Business

In recent years, China’s home improvement market has entered the most difficult period along with the real estate market suffered downturn. The home improvement market under the traditional marketing model is widespread. On the whole,The home decoration industry also has some problems such as simple operation, single marketing tools and so on. In this case, it is very meaningful to study the home improvement company marketing strategy.Therefore, this paper selects Zibo SDJS company as a case, Take the SWOT and STP theory to analysis the status quo of Zibo SDJS company’s marketing strategy. In order to exposed the question of the home improvement business. On this basis, Using SWOT evaluation tools to study the company’s strengths, weaknesses, opportunities and threats. With the help of the 4Ps theory, Zibo SDJS company formulate the related marketing mix strategy from market segmentation, target market selection and market positioning to determine the company’s marketing strategy.The innovation of this paper lies in the breakthrough the limitation of simple theoretical analysis. Put the marketing theory into practice. By fusing the qualitative and quantitative methods to analysis the small enterprises marketing strategy such as Zibo SDJS company, accelerating the construction of information technology and improving the company organization and system to Improve the company’s competitiveness. Obviously it has positive theoretical and practical significance, Not only to provide consumers with more personalized intimate home improvement services but also for the home improvement and development of enterprises to provide an important means to further deepen the marketing.