Study On International Market Strategy Of Company Q In Erythromycin Active Pharmaceutical Ingredient

The course of global integration is gradually increasing, not only has brought great pressure to the APIs enterprises, but also has created the rare opportunities for the further development of the APIs enterprises. How to promote the company Q to win in the fierce market competition, not only is the key factor to success or failure, but also the key factor to effectively carry out the marketing of the enterprises.In this thesis, by the research of the international marketing environment and strategies of the company Q of the Erythromycin (API), on the one hand, deeply analyze the issues and marketing condition of the company Q when expanding the international market of the Erythromycin (API) on the basis of a theoretical point, on the other hand, use the marketing theories and strategies (such as STP and 6PS) to help the company Q to develop practical international marketing strategies and suggestions, in order to provide further improvement ideas of the company and lay the foundation to achieve considerable development space in the target market.Through the research method such as:literature material method, mathematics statistics method, etc., taking the international marketing strategies of the Erythromycin (API) as an example, this text intends to attract the attentions of the API export enterprises to the global pharmaceutical and economic integration, enhance the sense of mission in history, so as to adjust the international marketing strategies of medium or long term, to allow more small and medium sized APIs production enterprises to successfully carry out international marketing, improve the quality and efficiency of the export API. Enhance China’s comprehensive national strength and contribute to the early realization of the Chinese dream.