Research On Electric Power Marketing Strategy Of XC Power Supply Company

With the continuous development of national economy in our country,power is increasingly important in the position in national economic operation,the time today,clean energy has gradually become the major issue of national energy development,electric energy as a kind of clean energy,more and more became the various countries’ preferred energy system,as the world’s second largest economy in our country,nature also pay extraordinary attention to the electric power industry,But China’s old power system has not adapted to the rapid development of China’s economic status quo,especially in recent years,China’s economic growth attaches more importance to high quality,power industry reshuffle is imminent."Several Opinions of the Central Committee of the COMMUNIST Party of China and The State Council on Further Deepening the reform of the Electric power system" put forward,to "steadily promote the reform of electricity sales,orderly release of electricity sales business to social capital".In the face of this policy,power supply companies must adjust their business strategies in time and work out marketing strategies suitable for the development of local areas and enterprises,so as to cope with the challenges of competitors such as private electricity companies and power plants that sell electricity directly to users and improve their core competitiveness in the fierce market tide.First of all,this paper introduces the background and significance of the topic.Through consulting domestic and foreign literature,we have a certain understanding of the research results in this field,and establish the relevant theoretical basis and analysis model used in this paper.Second,it introduces the general situation of XC Power Supply Company,the research object,through ICONS,data and other forms of interpretation of the company’s overall electricity sales situation,and according to the actual situation of XC power supply company marketing status of in-depth analysis;Third,PEST environmental analysis and SWOT qualitative analysis are used to analyze the industry environment and advantages and disadvantages of the company item by item.At the same time,the structure of the regional power market is sorted out.Finally,according to the data and analysis results,find out the company’s problems in the service of marketing,and in view of the above problems,the use of service marketing related theory,put forward the corresponding marketing improvement strategy,that is,the company’s marketing strategy improvement should focus on improving services from the perspective of high quality service based on the market.