The Research Of Development Strategy For PT China Electronic Platform

PT group is a public company which was founded in 1947. Electronic Platform is a big part business of PT group. PT Electronics Protection Platform achieved a good performance since it entered to China market ten years ago. But the competition becomes very heavy so it is very hard to keep same growth rate as before. How to grow Electronics Protection Platform business in the market? How to find out the solution to solve the problems that PT China is facing now? There are a lot of questions which should be solved..The author works in PT electronics protection platform and can get the first hand information of marketing, sales and operation. The author analyzes the market current situation, development trends and competitors in this article. The main guidance in this article is enterprise strategy theory. And the author also uses Michael Porter’s Five Forces Model, Value Chain Analysis and PEST Analysis and SWOT Analysis to find out the threats and opportunities that the company is facing. By analyzing the company different kinds of resources and capabilities, the author also try to find out the company core capability. And the author makes a very detailed analysis of products、markets and service from PT electronics protection platform. Finally, intensive growth strategies and strategic alliance are the two strategies the author selected based on the analysis.In order to make sure enterprise development strategy really works, we also need implementation. Without strategy implementation, strategy is only a word. Based on PT electronics protection platform development strategy, the author also lists how to implement. Setting up a more efficiency sales team, building a better incentive plan, improving the factory internal process, idealizing ERP system, promoting PT brand, all these factors will help to realize the company strategy.