| Qingdao ICH Environmental Technology Co.,Ltd.as an indoor respiratory health field equipment as the main business of environmental protection technology enterprises,better user demand is the core mission of the enterprise.It is a company that fulfills the core mission of the company with better user needs.In recent years,the state's support for the environmental protection industry has been continuously strengthened and ICH Corporation is ushering in a period of strategic opportunities for accelerated development.However,as technology advances,industry barriers continue to decrease,and competition in the industry begins to intensify.ICH Corporation is faced with how to determine better corporate development strategies,give full play to its own advantages,respond to changes in the external environment,and promote the healthy,rapid,and sustainable development of the company.problem.This paper uses the basic analysis model and method of strategic management research,first from different perspectives,using PEST analysis,five force analysis model,SWOT analysis and other tools to analyze the internal and external environment facing ICH company,to find an alternative plan for enterprise development strategy On this basis,the use of internal-external(IE)matrix to further determine the alternative strategy,and evaluate these alternative strategies,put forward the ICH company's strategic ideas.Finally,use the theory of enterprise strategy to put forward specific strategies for implementation and control measures. |
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