Study On Nanning Department Internet Plus Strategy

As one of the main forms of retailing, retailing industry is the main channel to meet the demand of People’s Daily, has been in such aspects as regional economic prosperity, and promote the market vitality plays an important role. South as a typical representative of the local department store enterprises in our country, in its region business position is higher, but as the domestic economy increasing downward pressure, lack of consumer confidence boost, increasingly fierce competition, combined with the strong impact of electric business platform, where the business circle of market capacity gradually tend to be saturated, the company’s market share and profitability is set to face greater pressure. In this situation, how to develop the company’s development strategy is very important.Taking NB as the research object, in the development strategy, the relationship between strategy and "Internet+" is summarized on the basis of the related studies, using PEST, five models, EFE matrix, respectively, to the south of the external market environment, industry environment are analyzed, and the external key factor is evaluated; Using IFE matrix and enterprise resource, capability analysis for south hundreds of internal key factors in the research and evaluation, and by using SWOT matrix, to the NB should adopt the strategy of constructing, using QSPM matrix, further to build four major strategic selection, determine the superposition of the settlement, ST strategy "borrows" Internet+", carry out online interactive operation "strategy as the development strategy of NB; And then to the strategy has carried on the detailed elaboration and proposed the implementation of the strategy on the organization, management, resource safeguard measures.