Present Development Situation And Countermeasures Of Sumitomo Mitsui Banking In China

With the opening up of China’s financial markets, more and more foreign banks into China. Since reform and opening of foreign banks operating in China the number, size and expanding the scope of foreign banks has become an important force for development of China’s financial market. Among Japanese banks and foreign banks is an important part. The current China’s financial market continues to open up, the Chinese banks, the strength of other foreign banks are growing rapidly, at the same time, the economic environment outlook remains uncertain, less stable Sino-Japanese relations.In such a situation, how Japanese banks make full use of financial market liberalization brought about by the development opportunities, combined with their own advantages to maintain the sustainable development of its business in China, it will be an important issue for Japanese banks.From the perspective of Japanese banks starting to Sumitomo Mitsui Banking, for example, through the use of literature research, case studies Combination, the SWOT analysis tool based on the Sumitomo Mitsui banking Corporation redients in China, the development of the analysis and research systems.Firstly, we follow the customer on the theory of international production compromise theory, strategic management theory are summarized, laid the theoretical foundation for this study, domestic and foreign scholars on issues related to foreign banks in China were reviewed and evaluated for this article Research established frame of reference. Secondly, from the development process, development characteristics, operation profiles, etc., a comprehensive analysis of the development status of Sumitomo Mitsui Banking in China. Third, the use of SWOT analysis tools to make analysis of Sumitomo Mitsui Banking summarizing the external environment Sumitomo Mitsui Bank to give its development opportunities and threats faced by analyzing its internal environment to give development of its strengths and weaknesses, based on this, the use of matrix analysis to give strategic choice Sumitomo Mitsui banking development in China. Finally, based on the best strategic choice of Sumitomo Mitsui Bank, developed and implemented countermeasures of its development strategy.