Research On Tourism Marketing For Scenic Of Longhu Mountain In Jiangxi

In recent years, Longhu Mountain tourism scenic area combined with its own high quality tourism resources, rapid development and has made great progress. But with the increasingly fierce competition in the tourism market, tourism marketing is facing a series of problems. Tourism target market and market positioning, such as how to choose, how to design the tourism product positioning and product portfolio strategy, scenic spot ticket price how to develop, marketing channel how to follow and scenic brand image promotion in the emergence of new media development tendency. These issues have become troubled scenic tourism marketing problems.To this end, this paper analyzes the market of tourist source and the basic attribute characteristics of the consumer market segmentation, the choice of the target market, market positioning, the development of marketing strategy research technical route. From the perspective of tourism marketing, taking Jiangxi Longhu Mountain as an example, through the investigation of the present situation of the tourism market and marketing of Longhu Mountain. the Longhu Mountain tourism marketing strategy. Mainly include:in terms of market positioning, dig the connotation of Taoist culture, the flagship brand of Taoism and culture; in product strategy, Taoist music, food, health and other theme formation system of tourism products; in the Longhu Mountain scenic spot price strategy implementation of low amplitude and high frequency rise in price strategy; in the Longhu Mountain channel construction, the use of joint marketing mode of industry chain, the formation of channels of the big, big market, a large number of passenger flow; in the new media, promote the depth of promotion and new media platform, focus on creating micro channel platform and microblogging platform, form online and offline interactive marketing.From a practical point of view, this study can help Longhu Mountain tourist attractions to develop a scientific marketing strategy to attract tourists, so as to improve the competitiveness of tourist attractions. From the theoretical point of view, through the empirical study of Longhu Mountain tourism marketing, and further enrich the theoretical content of tourism marketing research, to provide a positive reference value for other related research.