Research On The Mechanism And Optimization Of Government Investment Attraction Of Huangjiang Town Dongguan City

The investment attraction of a local and a national capital introduction, technology absorption, adjustment of industrial structure and the increase in employment opportunities and other areas have a positive role in promoting. Since the reform and opening up, The investment attraction through "the extensive investment "," industrial planning investment "," investment selection "in three stages. The investment investment attraction pattern has gradually become mature, but now most of the local government adopt investment selection behavior, in the face of the competition between regions, in order to attract quality projects, often should be the requirements of investors,which will sell their own interests and the public interests as the investment incentives, but the actual economic benefits of projects often do not reach the assessment indicators the local government investment attraction, make local government economic interests produces a loss, also brought some social problems.Local government investment attraction is a complex systematic engineering, which relates to the problem is also more widely. At present, the main problems of local government investment attraction is the government investment attraction decision-making process, affected by subjective factors and objective conditions of the impact of uncertainty is dynamic, may cause the actual results and the expected goals are different, that is, the investment attraction project is not very good performance of its expectations and the risk of economic losses to the government. Reasons for the existence of the problem, after all is the local government to develop countermeasures, there is no good use of theoretical knowledge about risk supervision, improve the management system and operation mechanism of investment attraction, and properly handle the risk, reduce the investment attraction problem.At present, many domestic and foreign scholars, experts in government investment attraction in view of the existing problems, the use of relevant theoretical knowledge of risk supervision, research on management system and operation mechanism of investment attraction to improve aspects of the related research, but through the analysis of relevant research literature, combined with China’s actual situation in the investment attraction, which is not difficult to find that many of the existing researches are limited from investment access, through the establishment of the project access system of risk assessment, risk supervision from the source. For the government how to strengthen the comprehensive and systematic supervision of the risk of investment promotion, especially to strengthen the research on government investment risk supervision in relatively less from the perspective of public administration.The research method in the article has a comparative analysis, literature research method, empirical analysis method and so on. Based on analysis on related literature at home and abroad, research and analysis at home and abroad for the existence of government investment attraction, how to use the relevant theoretical knowledge of the latest developments in risk supervision, perfect the investment attraction management system and the mechanism of risk investment. Which is everywhere throughout the entire process of the project of introducing and putting into production. At this stage, in order to improve the success rate of government investment attraction, the key is to try to achieve a comprehensive and systematic government investment attraction risk supervision. Then, using the "two gap model" theory, the theory of new public management theory as the theoretical basis, realistic basis for the research on the problems of local government investment attraction, analyzes the present situation of government investment attraction of Huangjiang Town Dongguan City, summed up the investment attraction achievement. Huangjiang Town has according to its own the investment attraction situation, the basic principles, supervision mechanism, evaluation mechanism and incentive mechanism are established to regulate the investment activities. Although it has achieved certain results, standard specification has established the risk supervision, realize the standardized operation. But the investment attraction risk source widely, due to the impact of investment attraction personel and investors, affect the economic environment and national policy and so on, Huangjiang Town government investment attraction mechanism is still inadequate, also did not implement comprehensive risk prevention and meticulous supervision. For these existing mechanisms, first draw lessons from the domestic and foreign government investment attraction experience and enlightenment. Singapore is China’s neighbors in Southeast Asia, in the Asian economic circle, the political, economic, cultural and social aspects which are similar. But our country investment attraction originated in Shenzhen, Guangdong, Longgang District has become all levels to emulate the investment attraction model of Longgang District of Shenzhen City. Longgang District is a leading place of reform and opening up, which has the reference value. Combined with the actual situation of Huangjiang Town, put forward the Countermeasures of the mechanism problems in investment attraction. In the investment attraction process, the town government should be related to the theoretical knowledge of risk supervision through establishing and perfecting the supervision mechanism, evaluation mechanism, incentive mechanism and restraint mechanism. To achieve full supervision of investment attraction, to generated in the implementation process of project risk, to achieve effective prevention, will investment attraction risk control. So that the project can be carried out in accordance with the intended target, generate the corresponding economic benefits, promote industrial restructuring and upgrading, realize the sustained and rapid of economic and social development.