Analysis For The Management Of Marketing-Distribution Synchronism In Large Electric Power Supply Company

The confusion phenomenon is existed in the related business management of power grid, and the grid information system models are decomposed and isolated by people, different voltage levels of grid segments of the model and information are stored in different information systems, so we can not provide a complete unity to business grid model. At the same time, there are also existing different sources for the system data and the data exists confusd and complicated phenomenon. The marketing department, operation and maintenance department, customer service centers and other functional departments is fighting for each other, the related operation data and information of the grid can not be shared, resulting the different communication functions and business units are lack of coordination, many business are difficult to carry out. As the data statistics further deepened and the urgent need for harmonization of business communication and working mechanism, the marketing distribution synchronism work has been received attention. State Grid make their efforts to promote the marketing distribution synchronism work, and develop a range of ways and means to increase the support of marketing distribution synchronism work.The marketing-distribution synchronism is a collection of automation technology, communication technology, computer technology, GIS technology and other emerging technologies. In this management mode, through setting up the information technology platform can smooth the business process between the various departments of electric power enterprises and achieve the synergies and business integration between the different business power companies. However, The marketing-distribution synchronism involves the participation of many functional departments, the power company’s organizational structure, functions of the departments will have a greater improvement, how to optimize the management of the related business processes and establish the rational management assessment mechanism in this new management model becomes an obstacle for the further restrict business. A brief assessment of the situation is carried out taking Xi’an State Grid power company as an example, and the recommendations to improve the program and the suggestions for improvement are also proposed in this paper. The main contents of this paper are as follows:Firstly, The theoretical basis of the marketing distribution synchronism is studied firstly, pointing out the construction of the new ideas and methods of the relevant requirements of the State Grid. The organization system and work functions of the relevant functional departments and work patterns between the various functional departments are discussed and researched in the marketing distribution synchronism work mode.Secondly, The marketing distribution synchronism work date analysis mode for large power enterprises is established, providing a quantization for the economic benefits bring by the information integration work, and analying the social benefis in some extent.Finally, according to the model studing results, and combing with large-scale power business organization change and performance appraisal methods, the actual methods based on the following business with the through management smooth internal business processes for large power enterprises are studied. The principle and the objectives of the information integration and internal business processes unimpeded work are proposed, so as the related optimization recommendations. Finally, the development and directions of the marketing-distribution synchronism are noted.