Study On Electric Power Distribution Strategy For Tonghua Power Supply Company

With the deepening reform of electricity and power supply enterprises are facing a market environment also changes,how to strengthen the marketing of electricity supply companies to ensure that the electricity supply companies healthy,stable and rapid development of power supply enterprise has become the most important task facing.In this paper,the first from a macro and micro environment,the competitive environment and other aspects Tonghua facing the power company's marketing environment,Tonghua and supply situation of the company's operating and marketing issues that exist in the analysis;followed by regional electricity market in accordance with Tonghua characteristics and status of the power company is marketing the power to conduct electricity power market segmentation and target market selection positioning; the end user to develop a goal-oriented marketing mix strategy and protective measures and put forward the use of large users to buy directly marketing power of the implementation of the proposed model.