Rearch On The Development Of Huaniu Apple Industry In Tianshui City,Gansu Province

The article discusses the problem of the Huaniu apple industry and the group of the Huaniu apple in Tianshui,Gansu province.and then rose to the problem of characteristic agriculture development in western China.The first part of this article introduces the research background,the significance of topic selection. Secondly,the article mentioned the related concepts and the related literature theoretical basis on Huaniu Apple industry, At last,it introduce the research methods,the second part analysis the conditions of the Development of Huaniu Apple.The third part detailed analysis the brand cultivation of Huaniu Apple from production and sales.The fourth part points out the insufficiencies and difficulties existing in the development of the Huaniu apple,according to the contents of the third part.The last part of the article puts forward the countermeasures and suggestions to solve the problem of present.The author believes that the Western as an important area of agriculture development and in the process of developing modern agriculture,unique should effectively use some area comprehensive agriculture resources condition,obvious regional characteristics,special famous agricultural products,the quality of the products and translate then into special goods and supplies to specific consumer groups,which attaches importance to the development of characteristic agriculture.The Huaniu apple ad a famous brand industry,Tianshui is a representative in the development of characteristic agriculture in western enterprises.The Huaniu apple group through"company+base+peasant household "pattern,integration of industry resources fully,unified layout,scientific management,the introduction of international advanced level of science and technology,using"Internet+agriculture",to form the online sales with the combination of advanced sales model,not only make the Huaniu apple become the domestic well-known brand,and successfully entered the international market.Group will also be in line with the recourse conservation of excess apple processing,to make the brand of the jam,fruit juice,uniform finished product not only can with farmers profit for the company, and to diversify its products to market,formed a new industry,agriculture,industry and trade development and better adapt to the needs of society.The focus of the article is that the Special Agriculture Development in Western Region.So,the article also focuses on the Tianshui characteristic agriculture development conditions,Tianshui characteristics of agriculture development problem and policy measure for the development of the characteristics to be taken.