Applied Research On Corporate Strategic Planning Theory In HuaSheng Power Grid Enterprise

Enterprise strategic planning is the important content of modern enterprise management, also the enterprise’s constantly creative ability to participate in market competition in order to ensure the long-term survival and development of the enterprise, which bases on the external environment, internal environment and resource allocation situation faced by the enterprise. It plays a key role in the enterprise’s transforming production mode and adapting to the new normal as well as increasing the competitiveness of the enterprise. In recent years, especially since the "Twelfth Five-year Plan" period, a great change has taken place in the international and domestic environments, the global economic is recovering slowly, the world energy pattern begins to change, global energy internet is becoming increasingly mature. It is the focus of the "Thirteenth Five-year Plan" period to continuously deepen reform of domestic electric power system, and that the power grid companies should know how to adjust enterprise development mode, set up and adapt to the development strategy of the new situation, realize the leap-over in the transformation of the mode of the company development and the way of power grid development.The internationally recognized strategic planning theory has been rather mature for the time being, along with a variety of strategic planning tools. In general cases, strategic planning analysis methods are based on three levels, specifically external environment analysis, internal environment analysis and comprehensive analysis. Each of them has mutiple common methods, which are employed by a lot of scholars to derive multiple strategic planning methods. In consideration that theoretical methods are concluded & summarized based on general characteristics, so different problems may often occur in real life. If the relationship between theory and practice cannot be well handled, those theoretical methods and models may fail to play its role as strategic planning and even go against actual work. Based on these grounds, the key for an enterprise to realize a successful strategic planning is to combine environmental changes with its own actual conditions, incorporate characteristic indexes relating to corporate development in the existing theory and construct new model indexes.Basing on the achievements and practice in development of modern enterprise strategic planning theory, making comprehensive use of industrial economics, organizational management and other relevant knowledge, this article makes a systematic analysis on Grid Company HuaSheng’s operational characteristics, business development features, company management value system as well as production actuality, cards the working status of the company’s strategic planning, making clear the environmental situation with which the company is confronted, and analyzes the problems existing in current strategic planning from three aspects as emphasizing the qualitative but underemphasize the quantitative, stressing management value but under-stressing comprehensive value, valuing planning but undervaluing risk prevention and so on. And on this basis, in terms of creativity, it puts forward Grid Company HuaSheng’s strategic planning theory and model analysis frame, builds up the strategic planning and environmental comprehensive analysis model which suit the characteristics of the company, makes quantifying disposal of model using Delphi method, has perfection and improvement on the compiling method and model of the strategic planning, provides reference for the goal of strategic planning in the new period and implementation emphasis. And it also proposes on the basis of the research results:I. it is suggested to strengthen the research on the quantitative analysis technology of corporate strategic planning; II. it is suggested to strengthen the comprehensively integrated study on relevant model tools of the company’s strategic planning; III. it is suggested to strengthen research on the corporate strategy, planning as well as planning coordination.